TASK

Here is what you should do:

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1. Select a company from the following list:

Sony


http://www.sony.net/SonyInfo/
http://www.wordiq.com/definition/Sony

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Apple


http://www.apple.com/
http://www.wordiq.com/definition/Apple_Computer

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Microsoft



http://www.xbox.com/zh-SG/
http://www.microsoft.com/mscorp/mission/
http://www.wordiq.com/definition/Microsoft


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Nokia



http://www.culture.nokia.com/music/
http://www.nokia.com.sg/
http://www.wordiq.com/definition/Nokia


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Motorola



http://www.motorola.com/about.jsp
http://www.motorola.com/sg
http://www.wordiq.com/definition/Motorola
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Nintendo



http://www.nintendo.com/home
http://www.nintendo.com/corp/mission.jsp
http://www.wordiq.com/definition/Nintendo

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Osim



http://www.osim.biz/home/index.asp
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2. Visit its website and analyse how the company construct its own identity and the products they sell. (Clue – Check out the “About Us” webpage):

• What is the main selling point of the company?
• What is the mission, vision and values of the company?
• Does it live up to its words?

3. Consumer Outreach:

• Interview friends on their experience with its products and find out what is they like about the company.
• Compare this to what YOU and YOUR group members like about the brand.
• Think about why the company has successfully or unsuccessfully reach out to you.

4. Look for criticism of the company in the web and how the company deals with such negative publicity.


5. In the company literature or web-site, pick TWO segments that cater to different audiences (see RESOURCES for the definitions of the different categories of audiences).

• Compare the difference in the way the materials are written. (CLUE: pick a segment for Consumers/Customers and another segment for Investors, the differences will be more pronounced.)

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[INTRODUCTION][PROCESS][TASK][RESOURCES][MARKING SCHEME][CONCLUSION]