CONCLUSION

Well done and congratulations.

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You have successfully completed your assignment. You would have a better understanding of what a company needs to do in order to succeed as a good, profitable one. All good companies have a STRONG CORPORATE IDENTITY. These companies are still around as profit generation centres because they have a good relationship with their consumers or other audiences.

A strong corporate identity must first start with MISSION STATEMENT and a CORPORATE VISION. In this aspect, you have also learnt much about the importance of a Mission Statement and a Corporate Vision for a company.

You learnt that to be a good company does not mean simply dramatic words or fancy advertising as companies will have to fulfill whatever corporate promises they make to their various audiences. The Mission and Vision of a company is the soul of a company and is not to be taken lightly.

Congratulations and Well DONE!!!!!!!!!!!!!!!!!

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[INTRODUCTION][PROCESS][TASK][RESOURCES][MARKING SCHEME][CONCLUSION]