PROCESS

1. The FIRST thing is to organise yourselves into groups of 4-5. Read up on Unit One and Two of your Course Package so that you can understand why Corporate Mission, Vision and Values are important.

http://www.altham.com/assets/duplicate1/Sports_Group_.jpg

The SECOND stage is to select a lifestyle product company whose products your group is familiar with. This company will be the one that you will investigating.

IMPORTANT NOTE: To make your investigation easier, you might want to select a brand or a company which has an existing web-site. If the company chosen has no website, you must have easy access to its printed annual reports. DO NOT INVESTIGATE THE SAME COMPANY AS THE OTHER AGENTS.

The THIRD stage is to analyse the company’s corporate communication initiatives either through interviews, news research, the company website or its annual reports. Refer to the questions in the TASK to help you carry out your mission

The FOURTH and final stage is the creative oral presentation to your class.

Now proceed to read the DETAILS of your mission in the TASK section of this web-page.

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[INTRODUCTION][PROCESS][TASK][RESOURCES][MARKING SCHEME][CONCLUSION]